Adplorer: The platform for Credit Unions and Service Providers to manage the complexity of local advertising

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Today, there is a disconnect between the capacity of Credit Union CMO’s, Service Providers/Marketing Agenchies and the needs of individual Credit Unions. Credit  Union marketers cannot afford to spend their time creating and managing every individual advertising campaign. Additionally, Credit Union locations must stay competitive and capitalize on market trends specific to their region or city that cannot be captured by a national campaign. Adplorer’s software creates a perfect environment for the Credit Union to support their retail locations in all of their local digital advertising.

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Creating and distributing brand compliant local advertising is a key challenge for Credit Unions. Consistent and homogeneous communication between the brand headquarters and individual locations is the key to success.

With the Adplorer platform, the Credit Union brand managers can create templated campaigns in accordance with brand guidelines. These campaigns can be either booked by individual credit union locations using the self service tool or with the Adplorer’s bulk creation feature be turned into thousands of local campaigns in one click! Using national budgets for local credit union advertising is now possible and easy.

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Another challenge in multi-location local advertising is creating advertising campaigns that are adapted to the local market needs of each credit union. Local digital advertising campaigns should speak to the unique location, seasonal and service needs of each franchisee’s market. This is the strength of local advertising! With the Adplorer software, a franchise headquarters can offer a wide range of ad campaigns to franchisees to fit their individual and local needs. The local units can then individually decide on timing, budget and – if desired – additional campaign elements.

We understand that the contractual relationships in credit unions are unique. The credit union branch is independent and must be free to decide on the local advertising strategy he/she wants to implement. While your role as a credit union brand manager is to support your locations with advice and specific solutions.

With Adplorer’s Selfservice Tool Credit Union locations select and launch the campaign they need with the budget they want. Adplorer guarantees the preservation of Credit Unions’ exclusive areas and eliminates unwanted competition between ad campaigns.

ROI Driven

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You are likely familiar with the effectiveness of local digital advertising in boosting brand recognition at each location and driving your Credit Union network’s business growth. One of the advantages of digital advertising on platforms such as Google, BING or Facebook is the data collected and the optimizations that can result from it. But it can be difficult  to collect and analyze this data to formulate a solid credit union brand advertising strategy.

Adplorer’s clear and accurate global overview of local marketing activities and their performances enable credit union locations to collaborate and make decisions that will benefit the whole company. Credit Unions can trust Adplorer to get the best results with collective intelligence and multi-channel optimization and follow the increased ROI with CRM integration.

Supporting your franchisees, simplifying their work loads, providing freedom of choise and giving them enough data to understand and analyze their actions is essential to convert your franchisees to digital advertising!

Adplorer offers  franchisees, clear and easy-to-understand dashboards to track the performance of their campaigns.