Media Agencies

Media agencies are often faced with challenges posed by local advertising when they are trying to manage, buy and operate advertising campaigns on behalf of large national or multinational clients across several advertising channels such as:

TV

Print

Radio

Online

These agencies find it difficult to harmonize national campaigns and local advertising for their client’s individual locations, as the reality is that the complexities of these two can be significant. For example, your agency needs to set up and run a different Google Ads account for each location and apply best practices continuously, but the owner of the local franchise or the local dealer is paying for the advertising instead of the national headquarters office. Sometimes, this local owner would like to be able to make decisions on his/her own to invest in local advertising or not and your agency must have the ability to bill them individually.

These agencies find it difficult to harmonize national campaigns and local advertising for their client’s individual locations, as the reality is that the complexities of these two can be significant. For example, your agency needs to set up and run a different Google Ads account for each location and apply best practices continuously, but the owner of the local franchise or the local dealer is paying for the advertising instead of the national headquarters office. Sometimes, this local owner would like to be able to make decisions on his/her own to invest in local advertising or not and your agency must have the ability to bill them individually.

Running several hundred or even thousands of local campaigns is very different from the usual management that national campaigns require. Managing local campaigns at scale requires a well thought through process and a tool that is designed just for that.

Adplorer is that tool

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With Adplorer, media agencies are able to easily set up hundreds of local campaigns for national brands, manage them in bulk, and report on all of them in an easy, streamlined manner. In addition, Adplorer’s multi-channel optimization algorithm aggregates the campaign performance data from all locations and uses the combined findings for bidding and budget allocation. Finally, Adplorer can be used to automatically dispatch invoices to local owners, thereby hugely increasing the efficiency of the back office operations of any media agency.

Adplorer is that tool

_________

With Adplorer, media agencies are able to easily set up hundreds of local campaigns for national brands, manage them in bulk, and report on all of them in an easy, streamlined manner. In addition, Adplorer’s multi-channel optimization algorithm aggregates the campaign performance data from all locations and uses the combined findings for bidding and budget allocation. Finally, Adplorer can be used to automatically dispatch invoices to local owners, thereby hugely increasing the efficiency of the back office operations of any media agency.

Ready to see Adplorer in Action? Contact us today to set up a demo!

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