
Adplorer takes care of the optimal budget distribution for your orders, that you want to deliver in parallel on several channels. You have a choice between three alternatives.
1. Fixed Channelbudgets: Each advertising channel will be equipped separately with a fixed budget and optimized accordingly separately. Reports can be viewed per channel and also aggregated.
2. Percentage channel budgets: All channels share a budget, but you specify what percentage of the budget should be spent on which advertising channel. Adplorer controls the expenditures accordingly, but distributes budget that may not be spent on one or the other channel due to lack of coverage pro rata to the other channels.
3. Shared Channelbudgets: You leave the budget allocation to Adplorer. Adplorer’s algorithms will control spending in such a way that the performance target you have set (e.g., maximum number of clicks or maximum number of leads) is optimally achieved.
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Search Engine MarketingSearch engine marketing on Google using Google Ads, Google My Business optimization, and SEO tactics are the absolute foundation of online marketing. With Adplorer’s PPC management software you can automate large parts of the relevant recurring tasks. |
Social MarketingPPC Marketing can also be found in the social section of ads on Facebook and Instagram. Social Ad campaigns can be easily managed using Adplorer. In addition, posts can be made and scheduled on Facebook and GMB via Adplorer. Facebook Post Boosting is also no problem for Adplorer. |
![]() | Display AdvertisingTo increase brand awareness or brand loyalty, targeted display advertising with image and text components on the Google Display Network or on Facebook is suitable. Create those display campaigns easily with Adplorer. |
![]() | Video AdsVideo advertising offers enormous potential for local advertising. Unlike traditional linear TV, using channels such as YouTube and Facebook, video advertising can be targeted to local areas. Adplorer allows you to set up these campaigns and generate reports as part of an integrated reporting system. |
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Bulk OperationsIf you want to create local advertising for individual businesses that are part of a franchise or multi-location business, then the campaigns are typically similar but not exactly the same for each location. Using Adplorer’s PPC management system, you can create template campaigns with variables that are then exchanged for individual location information. |