Bulk Editing PPC Tool For Advertising Campaigns
Bulk editing – What is that?
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The bulk creation and bulk editing of Google Ads online campaigns means that the campaign manager implements the idea once and then automatically duplicates it on many campaigns.
For very heterogeneous customers, bulk processes may include adding a negative keyword or bulk activation of certain account features. In such cases, we support our customers with our “Bulk Service” on request with direct special interventions by our developers.
For groups of businesses with homogeneous campaign content Adplorer allows you to design a campaign template and then duplicate it individual locations, taking into account location-specific variables like phone number, address, etc. The Adplorer software allows for the bulk editing PPC tool to make campaign adjustments all locations using this the campaign template. The “Bulk Editing PPC Tool” module allows campaign managers to independently create and optimize accounts and campaigns in bulk.
Save a lot of time
The creation of a Google account with a professional Google Ads campaign and ad group structure for local advertising requires about 150 to 200 manual actions in the Google Ads account and usually takes about 2 hours. With the Adplorer Bulk method, you only have to invest time once designing the campaign for the first location. Afterwards, the rest is automated. Adding future locations take very little time and effort. The locations you add, the more time and money you save! By the way, another advantage – you no longer make mistakes when duplicating!
Solve the data scarcity problem
The basic problem of local Google Ads campaigns is that there is simply not enough data per location to perform meaningful fine-grained optimizations on keyword or ad group level. There are simply not enough clicks and conversions per location.
ADPLORER SOLVES THIS PROBLEM! Since all campaigns created using the bulk tools are very similar, it is statistically possible to aggregate the data of these campaigns for optimization purposes. This increases the confidence level of the changes made allowing optimization to achieve results much faster. This Collective Intelligence Marketing is a core part of the proprietary bid management algorithm that Adplorer uses – not easy, but successful.
Manage Marketing Grants
We generally recommend following the principle 1 location = 1 Google Ads account when creating campaigns for multilocation businesses. Adplorer makes it easy to do this! A big advantage to setting up individual ad accounts is that this now makes it possible to set dedicated monthly budgets per site and even to enable per-site billing in Google. Adplorer’s flexibility allows you to grant marketing cost subsidies to individual locations from a central marketing budget. The individual location can book its campaign via Adplorer and it will be shown directly how much marketing cost allowance it will receive in addition to their contribution.
