Creation of Local Search Engine Marketing Campaigns

Automation of Account Setup
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If you create the campaign directly in Adplorer (campaign structure, targeting criteria, ad texts, etc.), Adplorer can automate many small steps for you when uploading the campaign to Google, such as
- Creation of the Google Ads account in your MCC
- Creation of the payment profile and the budget order
- Creation of Location Extensions including the creation of the GMB Listings that may be necessary for this purpose
- Creation of Call Extensions

Campaign Overview and Adjustments
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In its design mode, Adplorer displays your campaigns in a spreadsheet logic. This way you always have all levels (campaigns, ad groups, ads, keywords) available at a glance.
In Adplorer’s structure view, you can manually define bid, daily budget or minimum search top impression rate for campaigns, ad groups and keywords. This allows you to accelerate the Adplorer optimization or impose constraints upon it.
You can also use the Adplorer Task Manager to easily create search engine marketing campaigns
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We strongly recommend using Adplorer’s internal task management system for the campaign creation process. Our todo lists allow you to define the sequence of steps with which you and your employees create new campaigns for each product you offer. An example todo list may look like this:
- Review website and define conversions – “Sales rep (Peter)”
- Create campaign – “SEM manager (Paul)”
- Install tracking – “Developer (Mary)”
- Upload campaign to Google – “SEM manager (Paul)”
- Test tracking – “SEM manager (Paul)”
In the case above the campaign will not start spending money until all checklist items have been marked as complete by the assigned team member. This is how you can ensure that the quality of the campaigns created by your agency always meets your high standards without letting anything fall through the cracks.
FAQ
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Yes. A Google My Business listing is required for the use of location extensions in Google Ads. Adplorer can be linked to an existing Google My Business listing or create a new listing. These listings can then be used to create location extensions in Adplorer.
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