
Google My Business Management Tool for “Local SEO”
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Use a professional Google My Business management tool to utilize Google My Business to its full potential. Google My Business is no longer just an arbitrary online directory for businesses, often, it is the first brand impression your customers will have when searching for a business’s products or services online. Search engine users rely on Google My Business to find important information about local businesses, such as business hours, directions, and photos of your business so they know what to expect before they get there.
Over 30% of the clicks on the Google search results page are on the Local Pack. If you aren’t focused on optimizing your Google My Business profiles you are missing out on valuable search traffic. Proximity to the searcher, good reviews, and interesting content are the main ranking factors for the Local Pack. These can be positively influenced by good maintenance and communication with customers on your business profile.

Automatic Creation, Claiming and Verification
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Adplorer is a Google Certified GMB Partner and can help you create, claim, and verify your GMB listings. Since everything is 100% automated, even very large numbers of listings (e.g. for chain stores) can be easily created and managed.

Local SEO GMB Posts
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Besides managing Google My Business data, Adplorer can also assist with postings in Google My Business. Posts are a good way to regularly present fresh content to Google users. Posting consistently is important because this signals active engagement between your business and your customers. Google removes posts older than 7 days from profiles so posting frequently is a must! With Adplorer you can create posts in advance and set the publication date. Define your posting activities months in advance to save your team time and resources.

Measuring GMB Success
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Only what is measured can be improved! Adplorer collects listing data from GMB via API and makes it available to customers. Adplorer can also measure listing rankings in the Local Pack for important search terms. You will clearly be able to see the direct impact of work on the GMB listing on your search traffic and customer actions.


