Google My Business Management Tool for “Local SEO”
Use a professional Google My Business management tool to utilize Google My Business to its full potential. Google My Business is no longer just an arbitrary online directory for businesses, often, it is the first brand impression your customers will have when searching for a business’s products or services online. Search engine users rely on Google My Business to find important information about local businesses, such as business hours, directions, and photos of your business so they know what to expect before they get there.
Over 30% of the clicks on the Google search results page are on the Local Pack. If you aren’t focused on optimizing your Google My Business profiles you are missing out on valuable search traffic. Proximity to the searcher, good reviews, and interesting content are the main ranking factors for the Local Pack. These can be positively influenced by good maintenance and communication with customers on your business profile.
Adplorer’s Google My Business Management & Optimization Tool: Manage, Monitor, Post & Report
Are you an agency or brand looking for a way to manage multiple GMB’s? Adplorer can publish, schedule, and localize content for hundreds of GMBs easily. Are you a brand with multiple locations? Monitor SEO local pack search rankings and key GMB KPIs over time. Track your local marketing campaigns and monitor reach over time! We store your GMB insights forever so you can access long-term trends and statistics from year to year. Our roll-up tools make it easy to compare results across all your locations and identify your top and bottom performers.
Automatic Creation, Claiming and Verification
Adplorer is a Google Certified GMB Partner and can help you create, claim, and verify your GMB listings. Since everything is 100% automated, even very large numbers of listings (e.g. for chain stores) can be easily created and managed.
Administration of GMB Content
Adplorer has an API connection to Google My Business, which allows changes to company information to be uploaded and managed directly from Adplorer. Adplorer can also regularly query the entries in Google and inform you if there are any discrepancies between the data entered in Adplorer and the data in Google, for example, if any 3rd party users have changed information on the listing.
Local SEO GMB Posts
Besides managing Google My Business data, Adplorer can also assist with postings in Google My Business. Posts are a good way to regularly present fresh content to Google users. Posting consistently is important because this signals active engagement between your business and your customers. Google removes posts older than 7 days from profiles so posting frequently is a must! With Adplorer you can create posts in advance and set the publication date. Define your posting activities months in advance to save your team time and resources.
GMB Review Management
Many customers of local businesses leave reviews in Google My Business entry about their experience with the company. It is essential as a business to handle these reviews carefully. Adplorer allows business owners to monitor and reply to reviews directly from their customer dashboard.
Measuring GMB Success
Only what is measured can be improved! Adplorer collects listing data from GMB via API and makes it available to customers. Adplorer can also measure listing rankings in the Local Pack for important search terms. You will clearly be able to see the direct impact of work on the GMB listing on your search traffic and customer actions.
You can edit, post and report on Facebook pages with Adplorer in exactly the same way as Google My Business. Unfortunately, there is currently no publicly available API for Instagram and for BING the demand is still too low.