If you want customers to find your business organically via search engines, you need to invest in Local Search Engine Optimization (SEO) for your business’s website. SEO might seem daunting, good local SEO often requires a combination of marketing forces, but the benefits far outweigh any of the challenges you face as you get started.
When you begin to optimize your website, web content, social media, and general online presence, you can slowly start improving where and for what keywords you show up on search engine results. If you still aren’t sure whether you need to tackle SEO for your business, consider these 10 benefits.
Increase in Site Traffic
When your site shows up toward the top of search results, more customers are going to click the link to your business. The more effort you put into SEO, you’ll slowly see an increase in site traffic via Google Analytics or whatever tracking software you use. One of the keys to increasing this site traffic is to pick out good, high traffic keywords that your customers type into Google to find your business.
The first part of a good SEO strategy involves strong keyword research. You don’t want to spend your time and resources to rank on the first page of Google for keywords that are not going to result in more traffic to your website. Identify the best most important keywords that customers use to find the products and services you offer. This can be done through a multitude of keyword research tools (Moz and SEMrush are great options), Google Ads search volume data, and looking at how consumers are currently finding your business (Search Console & GMB search term reports).
Affordable Marketing Method
When you run a PPC ad or other paid marketing strategy, you have to pay up every time someone clicks the link to your site. But after you invest in SEO services, those clicks from organic search results are free. Working with a reputable SEO company can help you create an effective and cost-efficient strategy that harnesses keywords and link-building techniques to increase your ranking.
Many businesses put SEO on the backburner because of a large initial investment. The reality is that even after you have stopped paying for SEO services, your business will continue to show up at the top of search results with minimal upkeep.
Increases Trust in Your Business
When you search for something on Google, you tend to trust that the first page of results are reputable, trustworthy businesses. When your business comes up first in the results, customers will think the same thing. Consumers trust Google’s organic results and trust that they are serving them the correct information.
In addition to showing up at the top of Google, good SEO can feature your business other places on the Search Engine Results Page (SERP). Google My Business, the featured snippets, Google Image Search, and frequently asked questions are all additional opportunities for your business to earn customer trust on the SERP.
Return on Your Investment
SEO will result in the best long term return on investment for your business. When a customer clicks a link to your site from the organic search results, on average these customers convert 2x more than customers who click to your website from a paid ad. By monitoring your local SEO data you open up a whole new world of how customers are finding your business on search engines, including their specific demographics, location, and search terms they are using. All of these insights can help you shape future marketing plans.
Makes You More Competitive
One of the top reasons you should be employing a local SEO strategy is that your competitors have most likely already done it. In order to stay competitive in your market, you need to work on your SEO tactics. Even if you think your business doesn’t need an online presence, the days are gone where you can believe that will be the case forever.
Pay attention to what keywords your competitors are ranking for. They have probably also done a lot of research into how customers are finding your products and services. By monitoring what areas your competitors are focusing on, you can beef up your local SEO strategy for high volume keywords that your competition is already ranking or you may identify keyword gaps that your competitors haven’t yet identified. Jumping on these opportunity keywords fast will keep you ahead of your competition.
A Long-Term Strategy
No SEO company can get your site at the top of a popular search term overnight. Building a quality SEO strategy takes time, as you slowly optimize your existing site, create more content, and build your overall online presence. Though it takes a lot of time and effort, the investment lasts. Once you have built your base SEO strategy, it takes just a bit of upkeep to maintain your rankings.
Stand Out and Find The Customers that Are Looking For You
When you create a solid strategy with an SEO company, your business can establish a niche and stand out from your competition. By optimizing your site for exactly what you offer, and adapting content toward your target customers at each stage in the sales funnel, you’ll be able to reach and convert customers at a higher rate
Gets You Closer to the Top Result
According to Hubspot, 75% of people never scroll past the first page of search engines. If your business isn’t on that first page, most customers are not going to find your site. By upgrading your SEO services, you can slowly get your site higher and higher on those SERPs, ensuring you reach the right potential customers. The further you move up the page, the greater share of the clicks your website will capture.
Local SEO Helps Customers Find & Engage with Your Business
If you operate a business with an actual address that customers would go to, local SEO should be one of your main priorities. By working with an SEO company to increase your presence on Google, you’ll make it easier for customers to find your business and make a purchase. In fact, 72% of consumers who perform a local search visit a store within 5 miles of their current location. And even more impressive, 18% of location-based mobile searches result in a sale within one day.
Helps Grow Your Business
By growing the amount of traffic you receive from search engines, it’s inevitable that the clicks will convert to purchases. When you have a stronger online presence that’s been boosted with SEO services, you’ve set your company up in a good position for growth.
If your a franchise or multi-location business looking to invest in your Local SEO Adplorer offers scalable solutions and reporting. Schedule a demo to learn how we can help your business rank higher on google.