Pay Per Click (e.g. Search Engine marketing) or PPC Advertising – provides an easy way to increase your traffic and take advantage of the consumer search opportunities Google, Bing, Facebook, and other platforms provide. By running paid ads on popular keywords related to your business, you can get your company’s name to the top of the results page.
If you haven’t jumped on the PPC advertising train yet, maybe these six amazing benefits can change your mind!
1.) PPC Advertising Helps You Reach Your Goals
Whatever your goals as a business, PPC can likely help you get there. Whether you’re hoping to increase leads, grow awareness of an e-commerce sale, or just improve brand awareness, it can be achieved with this a paid advertising strategy. PPC allows for an easier way to promote your content marketing and reach your ideal audience at every step of the sales funnel.
A great PPC strategy starts with you first defining your specific business goals and KPIs, this can change from season to season or year to year. PPC Advertising campaigns are very adaptable to all types of businesses and business climates. You can allocate budgets to different campaigns as consumer demand or product changes. Keywords can be more product-focused to drive more business, or they can be more general to draw new customers looking for your services.
Once your PPC campaign is up and running monitor your KPIs to ensure that your campaign is achieving your desired outcome. If you aren’t sure what your specific goals are or need help defining and keeping track of KPIs that best represent your marketing strategy, consulting a PPC advertising expert can help you quickly drive traffic to your website.
2.) Low Barrier to Entry
With a little optimization, you can see results in PPC marketing very quickly. It’s easy to set up and allows you to get hyper-focused with your targeting to reach your ideal audience right away. The platform provides step-by-step guidance to get started on creating your ad, so you can set it up without assistance. And unlike SEO, which can take months to see the payoff, you can see results from a PPC campaign within minutes.
Metrics like impression share (the number of impressions your ads actually get compared to the number of impressions they are eligible for) can help you decide what your ideal budget is for the area you want to advertise in. If you’re advertising in a very large area and your budget is too small, this impression share will be low because you may quickly run out of budget. Raising the budget or tightening the area that you are advertising in can help you create a great marketing campaign within your marketing budget.
3.) Total Customization
With PPC, you get to select every aspect of the campaign, including keyword, placements, targeting, and even what specific zip codes or cities want your ads to run in. For the most part, you can pay as much or as little as you like (as long as it’s within a market average). And if your ad isn’t working the way you want it to, you can quickly make changes on the fly to try something new.
4.) Provides Trackable Data
When you run a PPC campaign through AdWords, the data automatically gets tracked via Google Analytics, so there’s no guesswork. Simply running a Google advertising campaign opens up a world of marketing data. The Google platform allows you to instantaneously view impressions, clicks, and conversions from your ads. You’ll know exactly who is clicking on the links to your landing pages, how your traffic is increasing, and where your budget is going. Traditional ad forms like newspaper or TV ads just don’t provide as clear a picture of how your campaigns are performing.
This extensive data allows you to easily monitor your key APIs and discover new insights that can help you tweak your campaign to improve advertising performance.
5.) Highly Specific Audience Targeting
With PPC you can target your message to extremely specific audience groups, including:
- Someone at each specific level of the sales funnel – particularly those who visited your website before
- Those searching with niche long-tail keywords
- Small audience demographics
By using a mix of different PPC strategies, you can increase your odds that your content will get in front of the right users at the right time. You’ll be able to reach both existing customers and those who have never heard of your company before.
6.) Informs SEO Strategy
Search engine optimization (SEO) and PPC advertising are both targeting the same types of users – those who use the internet to find products and services. The performance data that PPC provides can then be used for direction on keyword strategy and popular traffic drivers for SEO campaigns.
Typically your PCC advertising keywords will be targeted toward the bottom of the funnel, you want to show consumers your ads when they are comparing products or about to make a purchase. You may want to pass some keywords that get lots of clicks, but don’t result in a website conversions, onto your focus keywords for SEO. And vice versa, keywords that drive a lot of organic website conversions are probably a great fit for a PPC advertising campaign.
Ready to Add PPC To Your Local Marketing Strategy?
PPC marketing should be the future of your digital strategy. The data you receive is truly remarkable and will prepare you to not only continually improve your campaigns but also better market to your ideal audience. At Adplorer, our PPC algorithm capitalizes on all of these PPC advertising features, optimizing your campaign bids for the best advertisements and keywords with little manual effort. Taking this manual optimization out of the advertiser’s hands so they can make larger, strategic decisions, our platform allows businesses to manage many PPC campaigns to scale their operations.