MANAGE LOCAL DIGITAL ADVERTISING CAMPAIGNS
Vitality Bowls is a restaurant franchise brand that was created out of a strong commitment to bring health and wellness to every community across the country through fresh, high-quality superfoods. Vitality Bowls specializes in making delicious açaí bowls, which are a thick blend of the açaí berry topped with organic granola and a selection of superfood ingredients. Additional antioxidant-rich menu items include smoothies, fresh juices, soups, salads and paninis. All items on the menu are made fresh to order and in a kitchen designed to avoid cross contamination of common food allergens. No ingredient fillers such as ice, frozen yogurt or artificial preservatives are used, giving the purest taste possible to each item. They have grown to 82 locations across the US with more coming in the future.
PPC advertising is an important part of any quick service restaurant’s marketing plan, and it’s no different for Vitality Bowls. With 82 active locations and counting, Vitality Bowls needed a way to streamline their PPC advertising process so franchisees could easily set up and manage local campaigns without taking too much time away from running their business. This process would not only have to include ongoing campaigns but also short-term seasonal and promotional campaigns as well.
Adplorer was able to create ad campaign templates alongside the Vitality Bowls corporate team for ongoing Google and Facebook campaigns as well as short-term campaigns for National Acai Bowl Day and the New Savory Menu Promotion. This allowed franchisees to be onboarded individually and efficiently for their own ongoing campaigns and also allowed Vitality Bowls corporate to launch localized short-term campaigns on the franchisees’ behalf.
With the help of Adplorer’s streamlined PPC process, Vitality Bowls franchisees were able to easily launch 28 ongoing local Google campaigns and 21 ongoing local Facebook campaigns. For National Acai Bowl Day, the Vitality Bowls corporate team was able to create a single template to launch local campaigns for each store. During that three day campaign, new website visitors increased by 124%, mobile app traffic increased by 183%, and online conversions increased by 34%. Using Adplorer, Vitality Bowls has been able to save time and money when scaling their advertising initiatives all while retaining the results they expect.