In the often chaotic local advertising space, Franchise and Multi-Location brands frequently find themselves in a culinary conundrum when it comes to crafting local Facebook and Meta advertising campaigns. Picture this scenario: a large group of 20+ people are at the grocery store shopping for ingredients to make the same dish…… without a recipe. Each shopper (location) within the same brand might be using different ingredients (campaign objectives, locations, engagement types and performance goals) , leading to a chaotic, advertising kitchen that produces inconsistent dishes. At Adplorer, we understand that this lack of consistency can turn your brand’s local advertising strategy into a mess. This is why Adplorer has developed a structured 9 Recipe (pre-set ad packages) approach to Facebook/Meta advertising campaigns.
Let’s explore why maintaining a consistent structure to Facebook/Meta advertising campaigns is crucial and how Adplorer’s pre-set ad packages are the key to implementing this structure and organizing your brand’s marketing recipe chaos.
The Kitchen Without a Recipe: Ad Campaign Management Confusion
Running advertising campaigns without a consistent structure is akin to shopping for ingredients without a recipe. Imagine your marketing team in different locations picking up various ad types and objectives, like grabbing random ingredients off the shelf. The result? A chaotic campaign kitchen where each location operates independently, using different approaches, receiving different and incomparable results, creating a local marketing mess that is impossible to untangle. In this scenario it’s nearly impossible for a franchise marketing team or agency to evaluate campaigns correctly, set and maintain KPI’s, or troubleshoot underperforming locations.
Let’s take a look at the current state of Facebook/Meta Ads. Today, PPC managers are tasked with navigating a byzantine menu of campaign and ad set setting possibilities that differentiate depending on the performance goal and chosen ad sets. The graphic below illustrates how many choices PPC managers have to make when setting up Facebook/Meta campaigns. The more choices presented, the easier it is to make errors or fail to set up multiple campaigns in an identical manner.
All it takes is a little preemptive campaign action, a small communication error or a staffing change and a brand’s entire PPC program can quickly become a mess. As you can see in the above graphic a performance goal of “link clicks” can be achieved in 3 different combinations of campaign objectives and locations.
The Proof is in the Campaign Creation Chaos Pudding
Absent Adplorer’s pre-set ad packages, even the most adept and organized multi-location Meta/Facebook managers can agree that the campaign creation system is complicated and confusing. Problems are abound everywhere as certain ad sets, campaign settings and ad content combinations generate cryptic error messages that require time consuming tweaks to resolve and launch correctly.
This tweaking process requires documentation to be able to replicate campaigns across different locations and risks further loss of time and resources if not communicated correctly. With Adplorer’s pre-set ad packages these errors are designed out of the system, reducing campaign creation time and error risk.
The Recipe Analogy: Consistency is the Secret
Just as a recipe provides a systematic approach to cooking, a consistent structure is the secret ingredient in successful multi-location advertising campaigns. When each location follows the same pre-set ad package structure, it becomes much easier to analyze and compare performance. Without this uniformity, the ability to learn from the success of one location and replicate it in another is lost in the mayhem. Similarly in the absence of uniformity it’s very difficult to compare campaigns across locations or compare locations across campaigns, and even more difficult to learn and optimize for future success.
Adplorer’s Recipes for Success: 9 pre-set ad packages
Enter Adplorer’s “9 Recipes for Success” – a game-changer for agencies and franchise/ multi-location brands looking to bring order to their local advertising kitchens. At Adplorer we understand the challenge CMO’s and PPC managers face in setting up consistant Facebook/Meta campaigns across multiple locations, which is why we’ve crafted nine standard pre-set ad packages based on four key objectives: Awareness, Leads, Traffic, and Engagement.
Awareness Recipes
For brands looking to boost visibility, our awareness ad package focuses on creating campaigns that increase brand recognition and reach. These ad packages are pre-set with 2 different Adset Selection options: Impressions or 2 second video views.
Traffic Recipe
Driving traffic to your website or physical locations is vital for increasing sales. Our traffic recipe concentrates on creating campaigns that encourage clicks, optimizing your advertising strategy for maximum impact.
Engagement Recipes
Building a strong relationship with your audience is crucial. Adplorer’s engagement recipes focus on sparking 3 different types of interactions with your Facebook/Meta ad via the following 3 Adset selection options: Page Likes, Post Engagement and Video Engagement.
Leads Recipes
Generating high-quality leads is essential for business growth. Adplorer’s leads recipes are designed to capture potential customers’ information and drive them towards conversion via the following 3 Facebook/Meta Adset Selection options: Calls, Website Visits, and Instant Forms.
Simplifying the Campaign Creation Process
Adplorer’s “Recipes for Success” not only provide a structured approach but also simplifies the campaign creation process. By aligning your objectives with one of our standard ad packages, you can ensure consistency across all locations. This standardization allows for easy analysis, comparison, and learning, empowering your brand to make data-driven decisions and optimize strategies efficiently. 
Simplifying the Reporting Process
Adplorer’s pre-set ad packages allow for simple, practical reporting. With Adplorer this standardization quickly yields important proprietary brand data that benefit all locations within your brand and makes it easy to identify outliers that need to be troubleshooted or overachievers that need to be replicated.
Conclusion: A Well-Structured Kitchen Yields Consistent Success
In the world of multi-location advertising, consistency is the key to success. Just as a well-followed recipe produces a delicious dish, a well-structured campaign yields consistent results. Adplorer’s “Recipes for Success” ad packages provide the framework needed to bring order to your local advertising kitchen, enabling your brand to navigate the complexities of local Facebook and Meta advertising campaigns with ease. It’s time to say goodbye to the chaos and embrace the simplicity and effectiveness of a standardized approach. So what are you waiting for? If you’ve made it this far and you feel you and your team will benefit from Adplorer’s structured approach to multi-location Facebook/Meta Ads click the button below to get started with a demo of the Adplorer software!
