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How To Outperform Your Competitors With Bing Places?
There are a large number of directory portals on the Internet. Some specialize in specific industries such as restaurant directories, doctor portals, or specific audiences. In principle, they are indispensable for every company. The formula used to be that if you are not listed in the Yellow Pages, you are invisible to interested parties.
Nowadays, Google Business Profiles are the most well-known service. Companies store all relevant information directly in the Google search engine, thereby increasing your chances of being found and contacted on Google.
With the search engine Bing now having a market share of 6.58% across all devices and 13.05% on desktop, the software giant Microsoft has a listings service offering that should be considered.
Bing presents a free directory portal under the name Bing Places. How can you benefit from Bing Places and use them for the success of your business?
What exactly are Bing Places?
With an entry on Bing Places, you present yourself alongside millions of other companies on Bing. Your entry is your digital business card with all the relevant information about your location.
Like the counterpart, Google Business Profile (formerly Google My Business), your company name, address, e-mail address, telephone number, homepage and opening hours are presented to interested parties who are looking for your offer.
Why is an entry also important on bing?
Not every search is done on Google. A market share of around 6.5% at the beginning of 2022 means in absolute figures:
A total of around 550 million transactions are made on Google every day (source: onlinemarketing.de).
That means over 40 million queries on Bing.
For example, the following queries are made: “Bakery Atlanta opening hours”.
One of the following scenarios is now likely:
No entry in an online directory: The baker is not visible and loses customers and sales to a competitor
Without Bing Places: Various websites may show the opening times. The interested party has to look for the desired information on different pages. Perhaps the consumer then also doubts the information: Is the information up-to-date at all?
With Bing Places: The requested information is shown in the right setting and context. The user receives all the answers to his questions. He gets to see the rating of your satisfied customers, can call up a route recommendation, and will most likely make his way straight to your location.
Have you already set up a Google Business profile? Then you will recognize a lot when setting up:
Bing allows the following information to be stored:
- Company name/official name
- City: (postal code or a combination of city, state, and postal code)
This is sufficient to find any companies that are already registered. If there is no entry, only the following data will be requested:
- Address
- Website
- Opening hours
You need a PIN so that your entry can actually be published. Bing will send a postcard to your company address. Your entry can only be published if you enter this combination. In this way, you and the search engine ensure that no third party can publish data about your company.
Does that sound complicated?
Bing has a solution to speed up the process while ensuring that the information it publishes continues to be reliable. They have partnered with specific, trusted agencies. These agencies can submit locations without the postcard and these are immediately considered verified. Adplorer is one of the select few partners for Bing and Google Business Profiles.
Our conclusion
One thing is certain: Google is and will remain the market leader in the United States. This will continue to be the case. However, Bing offers additional potential for you. Many companies cannot yet be found on Bing. This is your chance to be at the top of your industry with a top-optimized listing on Bing Places.
One more important detail: Bing currently lists 5 Bing Places entries in the organic search results. Added value: Images for these entries are also displayed:
Two profiles more than on Google and therefore reliable visibility, especially in the current early phase. Your decision to also rely on Bing if you already manage several verified Google Business Profiles should be emphasized. Are you about to set up Bing Places as an agency or headquarters of a branch or franchise system? Then verify the locations quickly, easily, and securely now!
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