Brand Consistency Across Every Location
Refine Local Campaigns At Scale
Gain Insights & Maximize Local ROI
Call Us now @ 917-677-2039 (US) or 613-701-0413 (Canada)
What today’s Franchise CMO’s are struggling with in Multi-Location Marketing
We have interviewed many of our clients’ CMOs to find out what challenges they face on a daily basis in local advertising and multi-location marketing. Here is what they said….
NATIONAL vs. LOCAL: “I am trying to develop a coherent brand image for us, but very often the campaigns run by our local franchisees are counterproductive”
FRANCHISEE DEMAND: “We often get requests from Franchisees to support them in creating locally targeted campaigns for special events. We simply do not have the time and local knowledge to serve them adequately”
LOCAL ADVICE: “We would like to be able to advise our local franchisees better on what they should do when in local marketing, but we cannot. We lack a structured overview of the campaign details and results of our franchisees to enable us to make meaningful data based recommendations”
Today, the Franchise CMO cannot simply spend his or her efforts on national advertising campaigns. Local businesses must stay competitive and take advantage of marketing trends specific to their region or city that cannot be captured by a national campaign. Horizon helps to create a perfect environment for a franchise business to support their franchisees in local advertising.
CEO Oxi Fresh Carpet Cleaning
“With the help of Adplorer we finally have the transparency allowing us to really judge the bottom line contribution of each campaign. Now can we start to really make educated investment decisions and ignite our business towards even higher growth. I am recommending to all of my franchisees to use this service.”
Consistent Brand Voice
A key challenge for multi-location businesses in local advertising is to ensure that the messages, visuals, and logos used locally adhere to the brand’s standards. A consistent and homogeneous communication between the brand headquarter and the local units key to success.
Using Adplorer Horizon, the brand keeper can create templated campaigns in accordance with brand guidelines. These campaigns can be either booked by the local units or with the help of Horizon’s bulk creation feature be turned into thousands of local campaigns in one click! Using national budgets for local advertising is now possible and easy.
The challenge in multi-location marketing is also to have advertising campaigns adapted to the needs of each location, according to the season, the service, the issues encountered by locations. This is the strength of local advertising! With our software, a franchise headquarter can offer a wide range of ad campaigns to franchisees to fit their individual and local needs. The local units can then individually decide on timing, budget and – if wanted – additional campaign elements.
We understand that contractual relationship of franchise brands is specific. The franchisee is independent and must be free to decide on the local communication actions he wants to implement. But your role as a franchisor is also to support your franchisees with advice and specific solutions. This does not prevent you from keeping an eye on what is done.
With Adplorer Horizon’s Selfservice Franchisees select and launch the campaign they need with the budget they want. The platform guarantees the preservation of franchisees’ exclusive areas and avoid the bad competition between the campaigns.
Adplorer Horizon gives franchisees the independence they expect. An easy tool to be able to use digital advertising on their own area. The solution to Convert franchisees to digital advertising.
You are obviously well aware of the usefulness of local digital advertising for your brand to develop the notoriety of each location and develop their activity. One of the great advantages of digital advertising on platforms such as Google, BING or Facebook is the data collected and the optimizations that can result from it. But it is not always easy to collect, analyze and understand all this data to draw the best conclusions.
Adplorer Horizon’s clear and accurate global overview of local marketing activities and their performances enable Franchises to collaborate and make decisions that will benefit the whole company. Franchises can trust Adplorer Horizon to get the best results with collective intelligence and multi-channel optimization and follow the increased ROI with CRM integration.
Supporting your franchisees, simplifying their task, letting them decide and giving them enough elements to understand and analyze their actions is essential to convert your franchisees to digital!
Adplorer Horizon offers to franchisees, clear and easy-to-understand dashboards to track the performance of their campaigns.