Horizon: The platform for Franchise CMOs to manage the complexity of local advertising.

validation Consistent brand voice

validation Locally refined

validation ROI driven

Horizon on Notebook

A complete franchise marketing solution that brings together all your local digital marketing

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There are many channels for local digital advertising and communication. Our all-in-one franchise marketing solution gathers the main ones for local businesses: Google Ads, Bing Ads, Facebook Ads, YouTube, presence management (GBP, Bing Places & Facebook Page) and review management to organize and simplify it.

Here are the MODULES of the Franchise Marketing Solution “Adplorer Horizon” that we have developed specifically to meet the particular needs of franchise networks

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Included Solutions

 Location Management

User Management

Individual Marketing Dashboard for each location

Self-Service

Included Features

Upload all your franchisee locations to Horizon and receive a clear overview of them. You can also set up multi-unit franchisees

User roles are fit for multilocation use cases including administrators, single unit users, multi unit users and regional representatives.

Each franchise unit can access its own marketing dashboard, where key KPIs for running campaigns are shown and where the franchise can book predefined products in self-service.

Included Solutions

Google Search Ads

BING Search Ads

Multichannel Google-BING-Search Ads

Included Features

For each campaign, that you want to run you can Create a Campaign Template. You can then use this template by offering it to Franchisee Self-Booking in the Adplorer self-booking tool or you can Create the campaign in bulk for several franchise units at once.

Adplorer Horizon provides you with a clear dashboard to get an easy Campaign Overview and gives you alerts and signals about the performance of each campaign.

Our proprietary Collective Intelligence Optimization aggregates the performance data of all of your participating franchise units thereby getting faster to better results.

Each participating Franchise Unit can see their local campaign performance in daily updated individual online reportings as well as monthly reporting emails. Roll-up reports showing the total and average performance of your campaigns across your franchise all also available.

Included Solutions

Google Display Ads

Facebook & Instagram Ads

Multichannel Google-Facebook&Instagram-Ads

Included Features

For each campaign, that you want to run you can Create a Campaign Template. You can then use this template by offering it to Franchisee Self-Booking in the Adplorer self-booking tool or you can Create the campaign in bulk for several franchise units at once.

Adplorer Horizon provides you with a clear dashboard to get an easy Campaign Overview and gives you alerts and signals about the performance of each campaign.

Our proprietary Collective Intelligence Optimization aggregates the performance data of all of your participating franchise units thereby getting faster to better results.

Each participating Franchise Unit can see their local campaign performance in daily updated individual online reportings as well as monthly reporting emails. Roll-up reports showing the total and average performance of your campaigns across your franchise all also available.

Included Solutions

Google Business Profile

BING Places

Included Features

You can create new locations on Google and BING and Adplorer can verify them immediately.

You can manage the content of your profiles by editing via Horizon content such as address, category, images, opening hours and more.

In addition you (roll-up) and your franchisees (per location) can access a daily updated online reporting for the performance data of your Google Business Profiles and your BING places.

Interested to learn more about Horizon’s features?

Talk to our product experts today and learn how Adplorer Horizon can help you!