Marin Software is Shutting Down: What You Need to Know — and What to Do Next with Adplorer
On April 10, 2025, Marin Software announced a plan of dissolution and liquidation, pending shareholder approval in Q2 2025. As the company winds down, agency and in‑house ad teams are scrambling to secure tools and data—and make a seamless transition to a new platform.
What’s happening with Marin’s shutdown?
- Marin’s Board has approved a Plan of Dissolution and Liquidation, awaiting stockholder approval
- Pending shareholder vote in Q2 2025, Marin will wind down operations, delist from Nasdaq, reconcile debts, sell assets, and distribute proceeds
What does Marin’s shutdown mean for you?
If you’re currently using Marin, here are two immediate next steps:
- Secure your credentials and data
Get direct exports of all campaigns, budgets, and ad platform access (Google Ads, Meta, Microsoft Ads, etc.)—don’t rely on Marin to maintain access. - Define what you need in a new ad management tool
What did Marin handle well—and where did it fall short? Are you managing multi-channel, multi-location campaigns? Do you need specific integrations, data syncs, AI-driven optimizations, or advanced budgeting tools?
Adplorer: Your next-generation digital advertising platform
Meet Adplorer, a seamless replacement for Marin Software—offering enterprise-grade digital advertising features:
- Cross‑channel campaign control (Search, Social, Display, Programmatic)
- Centralized reporting and BI tools for real-time insights and custom dashboards
- Smart budget pacing & automated bidding to reduce over/under‑spend without manual oversight
- Data connectors for CRM systems, inventory feeds, offline conversions, and first-party data
- Scalable architecture tailored to agencies and brands managing large or franchise-level account volumes
Adplorer vs Marin in Familiar Terms
| Marin Feature | Adplorer Equivalent | Adplorer Advantage |
| Multi-channel campaign management | ✔️ | Central UI across platforms |
| Data integrations (CRM, inventory) | ✔️ | Live syncing—no manual uploads |
| Automated bidding | ✔️ | Machine-learning against real ROI and custom targets |
| Budget pacing controls | ✔️ | Dynamic pacing with alerts and adjustments |
| Reporting & analytics | ✔️ | Custom dashboards and cross-channel BI |
Adplorer instantly feels familiar for teams coming from Marin—while providing more automation, flexibility, and control.
How to transition to Adplorer
- Collect your Marin data & credentials
Use Marin’s export tools or request support from your Marin account rep now. - Book a discovery session with Adplorer
We’ll review your current setup and define what to migrate. - Onboard & sync data feeds
We help connect your ad platforms, CRM, analytics, and other tools. - Launch optimized campaigns
Utilize our AI tools for bidding, budgeting, A/B testing, and pacing. - Ongoing support & performance coaching
Our team is available to guide optimizations, troubleshooting, and feature adoption.
(Yes, we even offer migration services to minimize disruption.)
Why Adplorer is the right choice now
- Tailored for enterprise and agency use‑cases: Handles franchises, large ad portfolios, and real-time data sync
- Powerful AI and automation: From bid-level optimization to budget pacing, consolidation, and performance alerts
- Dedicated support: Implementation specialists, campaign strategy advisors, and a responsive support team
Next steps
If you’re a current Marin user—or just exploring options—Adplorer offers a fast, secure path forward with no downtime. Schedule a brief call so we can:
- Review your current setup
- Map your data and workflows
- Demonstrate how Adplorer replaces and enhances your Marin experience
- Provide migration assistance tailored to your needs
In short: Marin Software is winding down, and agencies need to act fast. Grab your credentials, define your requirements, and transition smoothly to Adplorer—a modern, AI‑powered alternative built for scale, control, and visibility.
