Credit Unions

Credit Unions often aggregate several hundred local brands under the same central brand. Each local bank independently operates its branch offices and even has their own individual banking license.

_________

Local banks form associations on a regional or additionally national level to pool resources, share a common brand and have a common voice. In these associations, each local bank holds a shareholding and the associations offer local services like website creation or online marketing to the local banks. However, the banks are free to choose if they want to use these services or rather work with a different supplier. Sometimes national or regional associations decide to fund or co-fund activities for their member-shareholders.

The challenge in local online marketing is clear:

_________

How can you unify the brand messages and share marketing experience across all banks in an efficient manner, while maintaining the local decision independency of the banks?

Adplorer serves over five hundred individual banks and credit unions with local marketing solutions. Adplorer’s solution is simple and intuitive. The association wanting to provide online marketing services (eg Google Search Advertising) for the local banks that are part of the Union license or engage Adplorer to create specialised marketing campaign templates for all topics that are relevant for the banks in the Union and, if needed, define a central subsidy amount for each local bank that participates. Each individual bank receives access to the Adplorer Self-Service solution and can easily determine the budget and style of the campaign. Adplorer will automatically localize the keywords and ad copy of the campaign and also automatically create, start, optimize the campaign in the account. Adplorer provides meaningful individualized reporting to the local banks as well as aggregated reporting for the headquarters association.

Adplorer serves over five hundred individual banks and credit unions with local marketing solutions. Adplorer’s solution is simple and intuitive. The association wanting to provide online marketing services (eg Google Search Advertising) for the local banks that are part of the Union license or engage Adplorer to create specialised marketing campaign templates for all topics that are relevant for the banks in the Union and, if needed, define a central subsidy amount for each local bank that participates. Each individual bank receives access to the Adplorer Self-Service solution and can easily determine the budget and style of the campaign. Adplorer will automatically localize the keywords and ad copy of the campaign and also automatically create, start, optimize the campaign in the account. Adplorer provides meaningful individualized reporting to the local banks as well as aggregated reporting for the headquarters association.

Download the Google Case study on Adplorer and contact us today to schedule a demo!

Menu