PPC- or Pay Per Click – provides an easy way to increase your traffic and take advantage of the tools Google provides. By running paid ads on popular keywords, you can get your company’s name to the top of the results page. If you haven’t jumped on the PPC train yet, maybe these six amazing benefits can change your mind.
1.) Helps you Reach Your Goals
Whatever your goals as a business, PPC can likely help you get there. Whether you’re hoping to increase leads, grow awareness of an e-commerce sale, or just improve brand awareness, it can be achieved with this strategy. PPC allows for an easier way to promote your content marketing and reach your ideal audience at every step of the sales funnel.
2.) Low Barrier to Entry
With a little optimization, you can see results in PPC marketing very quickly. It’s easy to set up and allows you to get hyper-focused with your targeting to reach your ideal audience right away. The platform provides step-by-step guidance to get started on creating your ad, so you can set it up without assistance. And unlike SEO, which can take months to pay off, you can see results from a PPC campaign within minutes.
3.) Total Customization
With PPC, you get to select every aspect of the campaign, including keyword, placements, targeting, and even when you want your ads to run. For the most part, you can pay as much or as little as you like (as long as it’s within a market average). And if your ad isn’t working the way you want it to, you can quickly make changes on the fly to try something new.
4.) Provides Trackable Data
When you run a PPC campaign through AdWords, the data automatically gets tracked via Google Analytics, so there’s no guesswork. This platform allows you to instantaneously view impressions, clicks, and conversions, which you can then take and use to improve your next campaign. You’ll know exactly who is clicking on the links to your landing pages, how your traffic is increasing, and where your budget is going. Traditional ad forms like newspaper or TV ads just don’t provide as clear a picture of how your campaigns are performing.
5.) Highly Specific Audience Targeting
With PPC you can target your message to extremely specific audience groups, including:
- Someone at each specific level of the sales funnel – particularly those who visited your website before
- Those searching with niche long-tail keywords
- Small audience demographics
By using a mix of different PPC strategies, you can increase your odds that your content will get in front of the right users. You’ll be able to reach both existing customers and those who have never heard of your company before.
6.) Informs SEO Strategy
SEO and PPC are both targeting the same types of users – those who use the internet to find businesses. The performance data that PPC provides can then be used for direction on keyword strategy and popular traffic drivers for SEO campaigns. And vice versa, an SEO strategy can help determine what keywords to target for PPC.
PPC marketing should be the future of your digital strategy. The data you receive is truly remarkable and will prepare you to not only continually improve your campaigns but also better market to your ideal audience.