Agency Management System
Your team’s productivity will improve massively with the Adplorer PPC campaign management tool
Adplorer is the all-in-one agency management system and PPC campaign tool! The platform has API connections to the advertising channels Google Ads, Facebook Ads, Bing and Waze. Furthermore, APIs to calltracking providers such as Call-Rail, Matelso, Freespee and Wannaspeak facilitate the implementation of telephone tracking. In addition, connetions to Google Analytics and SERP Api are available to enable the import of organic reporting data. Adplorer also makes available Google My Business and Facebook pages via API. Finally, Adplorer provides standard APIs that can be used to connect CRM systems such as SalesForce and SAP or the accounting software Quickbooks and Lexware. Adplorer is the all-in-one digital marketing platform!
“We are big fans of Adplorer… We switched from our in-house solution to Adplorer in 2013 and have been able to increase productivity by over 50%. Thanks to Adplorer’s vast feature set, our campaign managers handle anywhere from 1,500 to 2,000 AdWords accounts each, while serving clients’ needs with greater flexibility than ever before.”
Wolfgang Eggert, Head of SEM at 11880
Data such as the customer’s address or telephone number are automatically used for ad extensions. Furthermore, campaigns can be easily copied between customers and channels and reports are generated automatically. In addition, all customer and order-relevant data can be stored entirely in the Adplorer. As a result, your employees no longer have to spend time gathering data from different systems.
Many common sources of error such as unspent budgets, missed end dates of campaigns or tracking errors are controlled and disabled by Adplorer.
Adplorer combines the power of a number of individual software tools in one system, enabling savings of up to 70% in the areas affected. Adplorer enables you to manage PPC campaigns in Google Ads, BING and Facebook. Furthermore, you can perform social media management and set up and run comprehensive reporting for all services including rank tracking for your customers. CRM and task management for your agency can all be covered by Adplorer and billing is also integrated in Adplorer. So you can solve five or more challenges with one tool. This not only saves you licensing costs, but also installation and training costs for your employees.
The PPC campaign management tool offers modules for all parts of the agency service
The Adplorer campaign management tool can help with all tasks in your agency. First it helps your sales team and can also be configured as a complete customer self-service. Furthermore, Adplorer allows your campaign managers to create ads for many platforms (Google, BING, Facebook) without logging in to the respective platforms. The creation can be done individually per customer and also in bulk across many accounts. In addition, Adplorer also handles the daily optimization with its own algorithms (click and conversion maximization) and warns you with meaningful alerts as soon as manual action is required. To ensure that you can also show your customers your performance in clear and meaningful reports, Adplorer provides an online reporting dashboard and automated individual customer emails. Adplorer also supports you with an easy-to-use service center where you can keep notes. Finally, Adplorer also helps you to create your monthly invoices, which can be generated at the touch of a button and sent to your accounting software.
Our agency customers appreciate the Adplorer advertising planner and self-service tool. Both modules are based on existing or easily created campaign templates. This means that customers and sales staff can simulate the performance of high-quality PPC campaigns and book them with just a few clicks. As a result, Adplorer’s self-service campaign management tool achieves in two minutes what normally takes two hours. …more about Sales Online Marketing
The creation of campaigns on different marketing platforms is also complicated by the fact that Google, Facebook and other systems each work with slightly different logics and naming conventions. Adplorer’s goal is to make this easier, because Adplorer always puts you in the same “marketing world”. … more about PPC Marketing
The real agency work begins often only once a campaign has been launched and is producing results. Systematic success is based on constant monitoring of performance and continuous optimization of budgets, bids and advertising messages. These are the strengths of Adplorer … more about multichannel marketing optimization
It is not enough for a marketing agency to deliver only good services, because you also have to communicate these to your customers. This requires regular meetings with customers and good documentation of the work done. You can ensure this by using Adplorer’s built-in note taking functions and workflow controls. … more about organization advertising agency
A very important part of the recurring agency work is the preparation of reports for the agency’s customers. Customers have different requirements regarding frequency, form and depth of reporting. That’s why Adplorer can quickly create and deliver standardized reports via email or online dashboard. … more about Marketing Dashboard
Management for your agency back office
Automation should by no means be limited to bid optimization and campaign creation. Agencies that manage many local marketing campaigns are also faced with challenges when it comes to ordinary back-office tasks. As a result, task management, commission calculation and invoicing are annoying cost drivers.
Adplorer therefore is more than a simple PPC campaign management tool. Rather, it is an full agency management system that contains many other modules to manage all agency tasks. For example, you can easily write thousands of invoices per month. The system also provides you with data for commission settlements. This is why Adplorer is the preferred agency choice for local marketing…more about Post Sale CRM for your agency
Marketing agencies and internal marketing departments use the campaign management tool Adplorer to create and manage paid online advertising campaigns, SEO, social media and reporting.
Adplorer is linked to all major online advertising channels via direct interfaces. These include Google Ads, Facebook Ads, BING Ads. In addition, Adplorer is also connected to Google My Business and Facebook pages via API to manage them. Adplorer also integrates all your reporting, CRM and billing data through available interfaces to Google Analytics, FreeSpee, Matelso, Salesforce, SAP, Oracle, or Lexware. Your current system is not included? Ask our team about our individual API connection developments.
We calculate the platform costs as a % of the advertising expenditure managed by Adplorer plus a fee per linked GMB or Facebook page. Volume discounts are negotiable. If your agency needs additional manual assistance with campaign management, please contact us to discuss our whitelabel service offers!
Yes! Adplorer can be easily customized to match the look and feel of your agency – from the reports and dashboards for your customers to the backend management system. We can help you add your logo and customize colors and fonts to match your design. Ask directly to get started!
The best way to get started is to send us an inquiry via our contact form and then talk to us via video conference. We will be happy to answer your questions, help you with onboarding, and provide training and ongoing support for working with Adplorer.