Agency Management System

Learn how Adplorer can help you scale your business with a true all-in-one agency-management system

Your team’s productivity will improve massively with the Adplorer PPC campaign management tool


Adplorer is the all-in-one agency management system and PPC campaign tool! The platform has API connections to the advertising channels Google Ads, Facebook Ads, Bing and Waze. Furthermore, APIs to calltracking providers such as Call-Rail, Matelso, Freespee and Wannaspeak facilitate the implementation of telephone tracking. In addition, connetions to Google Analytics and SERP Api are available to enable the import of organic reporting data. Adplorer also makes available Google My Business and Facebook pages via API. Finally, Adplorer provides standard APIs that can be used to connect CRM systems such as SalesForce and SAP or the accounting software Quickbooks and Lexware. Adplorer is the all-in-one digital marketing platform!

“We are big fans of Adplorer… We switched from our in-house solution to Adplorer in 2013 and have been able to increase productivity by over 50%. Thanks to Adplorer’s vast feature set, our campaign managers handle anywhere from 1,500 to 2,000 AdWords accounts each, while serving clients’ needs with greater flexibility than ever before.”


Wolfgang Eggert, Head of SEM at 11880

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Time Savings


Data such as the customer’s address or telephone number are automatically used for ad extensions. Furthermore, campaigns can be easily copied between customers and channels and reports are generated automatically. In addition, all customer and order-relevant data can be stored entirely in the Adplorer. As a result, your employees no longer have to spend time gathering data from different systems.


Error Prevention


Many common sources of error such as unspent budgets, missed end dates of campaigns or tracking errors are controlled and disabled by Adplorer.

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Cost Savings


Adplorer combines the power of a number of individual software tools in one system, enabling savings of up to 70% in the areas affected. Adplorer enables you to manage PPC campaigns in Google Ads, BING and Facebook. Furthermore, you can perform social media management and set up and run comprehensive reporting for all services including rank tracking for your customers. CRM and task management for your agency can all be covered by Adplorer and billing is also integrated in Adplorer. So you can solve five or more challenges with one tool. This not only saves you licensing costs, but also installation and training costs for your employees.

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Agency management system video

The PPC campaign management tool offers modules for all parts of the agency service







Agency Management Software


The Adplorer campaign management tool can help with all tasks in your agency. First it helps your sales team and can also be configured as a complete customer self-service. Furthermore, Adplorer allows your campaign managers to create ads for many platforms (Google, BING, Facebook) without logging in to the respective platforms. The creation can be done individually per customer and also in bulk across many accounts. In addition, Adplorer also handles the daily optimization with its own algorithms (click and conversion maximization) and warns you with meaningful alerts as soon as manual action is required. To ensure that you can also show your customers your performance in clear and meaningful reports, Adplorer provides an online reporting dashboard and automated individual customer emails. Adplorer also supports you with an easy-to-use service center where you can keep notes. Finally, Adplorer also helps you to create your monthly invoices, which can be generated at the touch of a button and sent to your accounting software.

Our agency customers appreciate the Adplorer advertising planner and self-service tool. Both modules are based on existing or easily created campaign templates. This means that customers and sales staff can simulate the performance of high-quality PPC campaigns and book them with just a few clicks. As a result, Adplorer’s self-service campaign management tool achieves in two minutes what normally takes two hours. …more about Sales Online Marketing

The creation of campaigns on different marketing platforms is also complicated by the fact that Google, Facebook and other systems each work with slightly different logics and naming conventions. Adplorer’s goal is to make this easier, because Adplorer always puts you in the same “marketing world”. …more about PPC Marketing


The real agency work begins often only once a campaign has been launched and is producing results. Systematic success is based on constant monitoring of performance and continuous optimization of budgets, bids and advertising messages. These are the strengths of Adplorer more about multichannel marketing optimization

Customer Service

It is not enough for a marketing agency to deliver only good services, because you also have to communicate these to your customers. This requires regular meetings with customers and good documentation of the work done. You can ensure this by using Adplorer’s built-in note taking functions and workflow controls. more about organization advertising agency

Client Reporting

A very important part of the recurring agency work is the preparation of reports for the agency’s customers. Customers have different requirements regarding frequency, form and depth of reporting. That’s why Adplorer can quickly create and deliver standardized reports via email or online dashboard. … more about Marketing Dashboard

Management for your agency back office

Automation should by no means be limited to bid optimization and campaign creation. Agencies that manage many local marketing campaigns are also faced with challenges when it comes to ordinary back-office tasks. As a result, task management, commission calculation and invoicing are annoying cost drivers.

Adplorer therefore is more than a simple PPC campaign management tool. Rather, it is an full agency management system that contains many other modules to manage all agency tasks. For example, you can easily write thousands of invoices per month. The system also provides you with data for commission settlements. This is why Adplorer is the preferred agency choice for local marketingmore about Post Sale CRM for your agency